How Briand Group uses CircularTracker to turn Circular Design into measurable performance
The construction sector is entering a new era where circularity is no longer an ambition but an obligation. With European frameworks such as the CSRD, ESPR, and ISO 59040 demanding verifiable circular data, companies are under increasing pressure to move beyond sustainability slogans and demonstrate measurable results. The French construction company Briand Group, a national leader in premanufactures parkings and buildings, has decided to face this challenge head-on. To better understand how circularity applies to its products, the company used the CircularTracker to assess its PRS A+ steel beam under the Product Circularity Data Sheet (PCDS) and ISO 59040 framework.
Unlike traditional sustainability assessments that compress performance into a single number, the CircularTracker reveals what kind of circular strategies make sense for a product. It dissects performance across multiple dimensions — from reuse potential to material health and transparency — helping designers and decision-makers identify both strengths and gaps. “CircularTracker helped us move from principles to precision,” explains [Name Surname], Innovation Manager at Briand Group. “It allowed us to see where our products are already circular by design, and where targeted improvements can make the biggest impact.”
The results for the PRS A+ beam show a distinctive circular profile.The Next Use Index of 92%, illustrates that the beam can be dismantled and redeployed intact in another project — much like a LEGO brick built for whole-unit reuse. A Continuous Cycle Index of 68% confirms that the product can fit into take-back systems for material and component recovery markets. Its Separability Index of 43% may seem moderate, but this reflects a conscious design choice: the beam is meant to be reused as a complete element, not dismantled into smaller parts. Together, these indicators highlight a product that is technically and operationally ready for multiple use cycles, giving it a clear advantage over traditional materials that are destroyed at end of the first use cycle.
The analysis also identified where improvements can amplify the product’s overall profile. Transparency scored 30%, revealing the need for broader data disclosure and third-party validation. Environmental Health reached only 20%, mainly due to limited renewable energy use and lack of recirculated water. The Resource Index at 44% showed that reliance on virgin materials remains significant despite some recycled content. These findings help the company prioritize its next steps: strengthen supplier certification, increase renewable input, and develop digital product passports to track materials across cycles. “The tracker doesn’t judge — it guides,” says Emmanuel Morrisot. “It gives us clarity on where small design or procurement changes can have the biggest circular impact.”
In summary:
| Index | Short description | Score | Best circular use strategy |
| Extended Use | Ability to stay in service over time | 50% (moderate) | Maximize lifetime in place — preventive maintenance, adaptive reuse |
| Next Use | Potential for redeployment in another project | 92% (excellent) | Plan for direct reuse after dismantling — lift and redeploy whole elements |
| Resource Index | Share of recycled/secondary materials | 44% (low–moderate) | |
| Separability | Ease of disassembly into components | 43% (low–moderate) | Use as complete element — prioritize intact reuse rather than sub-components |
| Environmental Health | Safety and non-toxicity of materials | 20% (poor) | |
| Transparency | Availability of material data | 30% (poor) | |
| Continuous Cycle | Connection to closed-loop recycling | 68% (good) | Strengthen through reuse logistics, take-back schemes, and secondary markets |
The overall circularity score of 50% may sound average, but it conceals a powerful story. What this case makes clear is that circularity cannot be captured by a single figure. It is a performance ecosystem, where design intent, supply-chain practices, and recovery models interact. By revealing these interconnections, CircularTracker helps companies translate complex data into actionable strategy.
For Briand Group, the assessment is not an end but a starting point. The CircularTracker is now part of its innovation toolkit, supporting design decisions, client communication, and ESG reporting. It also prepares the company for the future of data-driven construction — where each product must come with a traceable circular profile that aligns with regulatory frameworks like the EU Digital Product Passport. “We see data as the next construction material,” concludes Emmanuel “With the right metrics, we can design not just for delivery, but for learning, adaptation, and long-term value.”
This case illustrates the broader transformation taking place across the industry. As regulations evolve and material flows become transparent, circularity will depend on evidence, not assumptions. Tools like CircularTracker are emerging as essential instruments to bridge the gap between sustainability vision and operational reality. They help companies move from compliance to intelligence — from producing greener materials to designing systems that learn, adapt, and regenerate. In that sense, CircularTracker is not just a measurement tool; it is part of a new infrastructure of trust, enabling manufacturers, designers, and clients to build the circular economy one verified product at a time.
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